by: Stuart Rubenstein
Business Cards and the Home Business Equation
Whether you are an event planner, a restaurant owner, or a freelance writer, owning a business card is a must to define your explicit brand value. The visual imagery on your business card is a great way of conveying across a set of principles and a sense of purpose to your clients. We are here to tell you how to go about acquiring this strong corporate identity through your new business card.
Significance of Business Cards
Business cards can become a powerful medium of advertizing for your small business, if handled correctly. The design of your business card articulates personal business values that you want your target customer base to associate with your products and services.
Your business card is also responsible for bringing consistency to all the out going communication from your company. It represents your true corporate identity especially when you distribute it during business round tables and during your local chamber of commerce meetings.
What to Include in Business Cards
1. To start with, the heading of a business card will constitute the name of your company followed by your name. The heading can also be your job title. This piece of important information is usually in the center or at the top of the card with large and bold formatting.
2. Next, your business card should communicate information about the product or service you are selling through an appealing visual statement. This can be done by using an eye-catching logo, a compelling picture, or a combination of colors.
3. A slogan gets across the main purpose of your business, or your personal/ company value.
4. While providing your contact details, try to include as many avenues to reach you as possible. A cell phone number, a voicemail number, an e-mail ID, a website address and perhaps a Twitter address are all indispensable today.
What to Watch Out for in Business Cards
• A clear and straightforward design to convey your precise message to your customer community
• A standard size 3.5” by 2” business card for it to fit in a wallet, or a card organizer
• A large supply of your business cards available with you at all times
• A professional quality print job to signal that you are a dedicated home business owner and mean real business
• Use of a paper or any other writable surface on the reverse side to note down any impromptu information
Methods of Designing Business cards
There are several online business card designing systems that will guide you to create professional looking business cards on your own. A step by step wizard will guide you through the process to generate affordable and personalized business cards.
Besides these systems, there are a number of business card software packages in the market. The programs allow you to explore the potential hidden artist with in you, or simply work with the many templates, images, and logos offered. Most of the software packages also provide additional options for creating envelopes, greeting cards, etc. You can print them out using a desktop printer on business card stock. The benefit is the amount of time that you save. If you haven’t used any of these packages before, your best bet is to use the templates available in MS word and print your business cards. MS word does an excellent job of printing business cards on business card stock. You can also customize each print run for specific applications. Use a color laser printer if possible and search the MS Word help system to learn how to use these templates.
You can also go the traditional route and hire an experienced graphics designer and printer. Make sure that the designer understands your company message and your personal vision. After meticulous planning, researching, and designing, your new identity is established.
About The Author
Stuart Rubenstein is the CEO of You Taking Action, a Canada based content network company which provides hard to find information on how to start a home business and profit from it. For many interesting articles, research reports and tip sheets on starting a home business, visit him at http://youtakingaction.com
Sunday, April 26, 2009
Tricks To Marketing Information
by: Lynne Saarte
Marketing with information is nothing new. If you are a business owner or a professional sales agent, you might have used this promotional strategy one time or another. In fact, you know and understand very well that selling your products and services to your target clients entails information marketing.
If you offer only sales speeches as your marketing copy in your marketing collaterals such as your print posters and color poster printing, you might just be disappointed with the results. Selling is not about telling your target clients to buy from you. Selling is all about giving them valuable information so they can make a decision to purchase your product. It is actually providing them with the power to decide for themselves, but making sure that they have all the necessary details so they can decide in your favor.
Demonstrating your knowledge in your collaterals such as your print posters is one way to achieve your expected outcome. When doing your color poster printing for example, be sure to break the ice and infuse your readers with information that can make you a credible source of solutions to their needs.
To help you create your version of expertise in your print posters or color poster printing, here are a few tricks for you:
1. Use “reference” information. This means providing your target audience with information that they can go back to again and again. It is like being a dictionary or an encyclopedia where your readers can use your information every time they need it.
2. Make your information defy discrimination and distinction of use. This means getting information out that is of interest not only to a particular segment in your target market, but for everybody. Whether they purchase from you or not, your aim for your information is to make it valuable for everyone.
3. Be specific and precise. The more exact your information, the better it is for your clients. Make sure that you provide your readers of your print posters not only information of who you are, but also of those that are specific to your target market, your industry and whatever is related to your business. Your color poster printing will benefit more if you make your print pieces easier to remember and recognize.
4. Do not forget to include a call-to-action. Your marketing collateral is still a sales material so do not forget the next step for your target readers. Whether you want them to call you, click on your website or to visit your shop, a specific step after reading your message will help your readers know what you would want for them to do with your offer. This will also help you monitor and get feedback on the effectiveness of your marketing campaign.
Use this checklist next time you do your poster printing. Your information can get you the ROIs you need to succeed in your business.
For comments and inquiries about the article visit:
http://www.printplace.com/printing/color-poster-printing.aspx, http://www.printplace.com/printing/poster-printing.aspx
About The Author
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.
Marketing with information is nothing new. If you are a business owner or a professional sales agent, you might have used this promotional strategy one time or another. In fact, you know and understand very well that selling your products and services to your target clients entails information marketing.
If you offer only sales speeches as your marketing copy in your marketing collaterals such as your print posters and color poster printing, you might just be disappointed with the results. Selling is not about telling your target clients to buy from you. Selling is all about giving them valuable information so they can make a decision to purchase your product. It is actually providing them with the power to decide for themselves, but making sure that they have all the necessary details so they can decide in your favor.
Demonstrating your knowledge in your collaterals such as your print posters is one way to achieve your expected outcome. When doing your color poster printing for example, be sure to break the ice and infuse your readers with information that can make you a credible source of solutions to their needs.
To help you create your version of expertise in your print posters or color poster printing, here are a few tricks for you:
1. Use “reference” information. This means providing your target audience with information that they can go back to again and again. It is like being a dictionary or an encyclopedia where your readers can use your information every time they need it.
2. Make your information defy discrimination and distinction of use. This means getting information out that is of interest not only to a particular segment in your target market, but for everybody. Whether they purchase from you or not, your aim for your information is to make it valuable for everyone.
3. Be specific and precise. The more exact your information, the better it is for your clients. Make sure that you provide your readers of your print posters not only information of who you are, but also of those that are specific to your target market, your industry and whatever is related to your business. Your color poster printing will benefit more if you make your print pieces easier to remember and recognize.
4. Do not forget to include a call-to-action. Your marketing collateral is still a sales material so do not forget the next step for your target readers. Whether you want them to call you, click on your website or to visit your shop, a specific step after reading your message will help your readers know what you would want for them to do with your offer. This will also help you monitor and get feedback on the effectiveness of your marketing campaign.
Use this checklist next time you do your poster printing. Your information can get you the ROIs you need to succeed in your business.
For comments and inquiries about the article visit:
http://www.printplace.com/printing/color-poster-printing.aspx, http://www.printplace.com/printing/poster-printing.aspx
About The Author
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.
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